Marketing Consulting: Mamma Papa to Uncleji ka #dookan.

In a highly competitive market where the customer is the king and the queen, where decisions are changed in front of the counter, where the retailer needs all the support he can get to convert the process in to a sale, a sales promotion process requires experience and knowledge. Be it in urban areas with outlets which are referred to as 'Mamma Pappa' shops in the marketing text books or the local kirana uncle spread all over the country, specially in rural areas (world's largest consumer base) you need an well oiled delivery system which can deliver the rising sales graph.

The role of a marketing consultant is multifaceted, involving various responsibilities aimed at helping businesses achieve their marketing objectives and improve their overall performance. Some key aspects of the role like Market research, Digital Marketing has already been explained.

• Strategy Planning and Execution by analyzing market trends, identifying target audiences, and determining the most effective marketing channels
• Brand Development, Brand Building to define and strengthen their brand identity, enhance visibility through events and promotions.
• Marketing Communications, Promotions, Activations: Consultants plan and execute marketing campaigns tailored to the needs of each client. This could involve developing advertising strategies, creating content for various communication medium and channels. A mix of ATL, BTL, TTL, Events, PR, Promotions
• Performance Analysis: Consultants track and measure the performance of marketing initiatives to assess their effectiveness. By analyzing key performance indicators (KPIs) such as return on investment (ROI), customer acquisition costs, and conversion rates, they can identify areas for improvement and optimize future marketing efforts.
• Problem Solving: Marketing consultants often act as problem solvers, helping businesses overcome challenges and capitalize on opportunities in the market. Whether it's addressing a decline in sales, entering a new market, or launching a new product, consultants provide strategic guidance to navigate complex marketing issues.
• Overall, the role of a marketing consultant is to provide strategic guidance, creative solutions, and measurable results to help businesses achieve their marketing objectives and drive sustainable growth.