Do you have a Brand?
Apr 24, 2024 Branding
Problem is the word brand is being used very loosely all over the place. And we have too many brand gurus, some self styled, some coterie declared, floating all
Does Advertising Work?
Apr 24, 2024 Advertising
A million dollar question. No body had the answers. Yet, barring Anita Roddick, and may be closer home Shehnaz Hussain, hardly any brand has been created without major mass or social media advertising. So why don’t some of the best known brands take the Body Shop route? And like Shenaz Hussain address major US universities about how to create a brand with out “real” advertising.
Can we isolate social media from total advertising?
Apr 24, 2024 Social Media
Today there seems to be a feeling that limiting advertising to social media is an easy and cost effective and that everyone has the requisite skill to write a few lines ( called content) and create a design out of a software called Canva, and Hey, Presto! You have a campaign. Wish it was so easy!