Does Advertising Work?
Apr 24, 2024 Advertising
A million dollar question. No body had the answers. Yet, barring Anita Roddick, and may be closer home Shehnaz Hussain, hardly any brand has been created without major mass or social media advertising. So why don’t some of the best known brands take the Body Shop route? And like Shenaz Hussain address major US universities about how to create a brand with out “real” advertising.