Do you have a Brand?

Problem is the word brand is being used very loosely all over the place. And we have too many brand gurus, some self styled, some coterie declared, floating all over the place. And many of the brand gurus are digital marketing experts. Not to talk of “Graphic Designers” and “Content Writers”. Perhaps that is the reason for a number of such “brands” falling by the wayside. The problem is the lack of knowledge.

A number of people still restrict their “Social Media” campaign to doling out posts in Facebook. Many social media agencies stop at what they think are tech looking posts, some clever lines and an award to look forward to.

Little do they know that to run a total social media campaign the creative team needs the total support of a IT agency back up. And the services of a social media planner, who can suggest the strategy backed by adequate data on the media factors like reach and impressions. We must understand that friend Mark has not opened a charitable institution and behind the vehicle for posting your grand children’s photo or the special dish you have cooked is a hard business plan. Which means that social media is not free. You have to spend just like you spend for an ad in the mainline dailies.

At Supportact we stalled the decision to offer social media campaign services till we studied the correlation between a branding process and the role of social media management. Our lines may not be “clever” but are results of a thought process. After all only an idea with which the target group can identify work. And that too delivered to the right group at the lowest investment work better. 

But there is an investment. Nothing comes for free.